LA FITNESS has a wealth of untapped resources at its convenience.


Who are these aging Baby Boomers and Seniors?

Here are some undeniable Facts:

  • By 2060, Nearly One-Quarter of Americans Will Be Ages 65 and Older.
  • Presently, there are approximately 90 million men and women over the age of 55 in the U.S.
  • This 50-plus population controls 77% of all financial assets in the U.S., and account for approximately 40% of consumer demand.

As a result, how we see baby boomers and seniors is changing dramatically. Marketers are becoming attracted to their newfound spending power and many are pouring ad dollars into drawing older consumers.


How has society influenced our perception of aging?


When we think of old age, we tend to envision a slowdown, picturing a person napping in a rocking chair. We also hold some unfortunate stereotypes and some seemingly view old age as something to be shunned. Television commercials and other advertisements extol the virtues of staying young by “washing away the gray” and by “removing all facial wrinkles.” In our youth-obsessed culture, older people seem to be second-class citizens.

Although, we don’t often think about aging when we are in our late teens and early 20’s . . . one of our major goals in life is “to become older.” 

  • All our lives we have been encouraged to save for our retirement. The hype was to make sure, “we didn’t run out of money before we died.” The inference was, money was the was the magic elixir to a happily, fulfilled retirement.
  • Retirement was portrayed as quitting your lifelong vocation and just taking it easy, for the rest of your life. I recall seeing a bumper sticker on an RV, “I’m retired, I got nothing to do and all day to do it.”
  • Manufacturers market products to retirees, that make their lives easier, they think they are helping you accomplish the perceived goal of, “not having to do anything”
  • The Health Care Industry has had its way with this demographic for far too long. More times than not, this targeted group’s (age induced) symptoms are treated with pharmaceutical remedies (including their debilitating side-effects) rather than concentrating on more rational and time proven solutions i.e. Healthy diet, weight loss and structured exercises.
  • Many of my peers have been cautioned “not” to undertake an effective exercise regimen,

“you will just hurt yourself”. . .“Just-take-this-pill”


“This combined formula, has created a sedentary, over-weight, malnourished, over-medicated aging society with little hope of altering their impending doom. Even when a dedicated medical practitioner wisely suggests undertaking physical exercise and a healthy diet, no structured plan or monitored program is presented.” They just seem to leave it up to you to find the “BEST” solutions.

This Medical business model may not bode well for the beneficiaries but, it certainly guarantees a steady flow of customers, which is why the Medical Industry has overtaken Manufacturing and Retail to become the Nation’s largest employer for the first time in history. 


As a key player in the Fitness Industry,  LA FITNESS has a unique opportunity to capitalize on this readily available wealth niche and also provide meaningful life changing benefits to this worthy age group, one we all will be a member of sooner or later


 What if:

LA FITNESS could recruit thousands, maybe hundreds of thousands, of this age group without:

  • Changing your business model

    • Gym equipment
    • Facility modifications
    • Adding specialized fitness instructors
  • Spending additional advertising/promotional or investment dollars
  • Having to deal with encroaching competitors
  • Having to interact with these new members . . . at all

What do the Baby Boomers and Seniors have in common with LA FITNESS existing members?




Think about that for a minute . . .

What if:

  • LA FITNESS discovered an EFFECTIVE, time-tested Fitness/Wellness program that was specifically designed to help guide (step by step) older men and women (those over 50) to gradually develop a sensible “90 Day” exercise regimen that could be completed in just “minutes a day?”
  • This program also included a “90 Day” plan to gradually adopt a practical, healthy eating strategy to help these folks lose weight, trim inches and keep them off?
  • This new Lifestyle helped these new “aging” participants enjoy:
    • More strength and agility
    • Better health and energy
    • A happier, optimistic existence for the remainder of their lives

What if, LA FITNESS vetted this new FITNESS/WELLNESS Program and found it credible?


What if, LA FITNESS recommended this FITNESS/WELLNESS Program to all their members?


All of your Members are “Health and Fitness” conscious or they wouldn’t belong to one of your Gyms.

What better compassionate gift could your members bestow on THEIR LOVED ONES, (their Mothers, Fathers, Grandparents, Uncles, Aunts. etc.) than the gift of a NEW healthy LIFESTYLE, that will benefit them for the rest of their lives, for just pennies a day, for 90 days?


See the potential income that LA FITNESS could be derived by promoting my proven program to your existing members. “See how your “creative” promotional endeavors can be richly rewarding”

(Click on the button “AFFILIATE COMPENSATION CHART” below.  The LA FITNESS Club/Gym spreadsheet will open in OneDrive log into your Google account to access the Excel  spreadsheet)

The Chart is interactive and can be customized to fit your Club or Gym’s parameters.  I have initially  set  the  monthly  price  a $50.00  As you will find this price is arbitrary.


The human body is a magnificent MIRACLE machine.


Given the proper fuel and sensible DAILY exercise maintenance, it will do its utmost to give you what you ask of it, (what you desire and deserve) for as long as it can.

If you treat your body correctly, it will acclimate most all of its “own” critical repairs and rejuvenation, through an ingenious metamorphic healing process.

More importantly, it can accomplish this therapeutic process . . . “without the insidious bombardment of needless Pharmaceuticals.

These new aging customers, have the same motives as your younger Gym member’s, they also want to:

  • Feel better about themselves
  • Look better
  • Lose weight

The main difference between this new “seasoned” crop of potential customers and your present younger members is: Most of us have given up on the idea of becoming the next “Mr. Universe” or a “Hot Bikini Model.” Our expectations are not as demanding.


We just want a FIGHTING CHANCE, so we can cope and thrive during our retiring years.


TOGETHER . . . We can provide and meet these worthy goals of our deserving Seniors.


We just have to go about it in a different way.



The 3 Step Fitness/Wellness Program


When I reached age 75, I was the typical 75-year-old. I was burdened with the usual “age induced” maladies, some of the worst were:

  • Chronic, Painful arthritis in back and hands
  • I was taking extensive medication for high blood pressure and high cholesterol
  • I had no stamina; my strength was waning fast.
  • Then something in me changed, I had a stroke, my options were: Fix It or suffer an agonizing demise.

I decided I wasn’t done yet. Over a lengthy period, I did an exhaustive investigation into Health and Fitness options and concepts for folks over 50.

The overwhelming consensus of most of professionals, specializing in the health and safety of older men and women is, targeted exercises and proper nutritional consumption . . . DAILY!

These two concepts go hand-in-hand

  • If you ingest the critically important fuel your body needs to function, you will have the energy and stamina to exercise properly.
  • Conversely, you can use that energy to better exercise and strengthen your aging muscles, tendons, ligaments and joints.

This combination, used wisely and proportionally, will over a period of time, “Produce Medical Miracles” . . . No Matter Your Age or Physical Condition.

Good Health and Exercise improves:

  • Weight Loss
  • Your Mood
  • Strength and Mobility
  • Healing Abilities
  • Social Activities

Keeping the body moving and healthy will help ensure the quality of a long life.

With steady resolve, out of a mountain of accumulated data, I sifted, condensed and eventually arrived at a consensus of opinion which produced a unique 90-day platform that incorporated the 3 basic principles that govern our existence during our retiring years:

Attitude, Wellness and Fitness

We all know we are going to get older, but until you have experienced the debilitating rigors of, “over 50” aging first hand, I suggest you consult an expert, for insightful direction, in understanding this all-important dilemma.

Donald Thomsen

I’m one of them, and having lived in a 55 and over community for over 13 years, I have invested 5 years of my life, researching this phenomenal metamorphosis, we call aging. As much as I have tried, I haven’t found a way to stop its insidious journey to an inevitable ending.

But I have discovered how to “drastically” slow down the process by adopting a simple “daily” regimen that has literally “saved my life!” I’m in the best shape, fitness and health wise, that I have been in over 25 years. Now that I have my life back, “I want to share my good fortune with others of my ilk.”



Consider me, as an “Older Model” of you. Just because I’m older, my hopes, dreams, wants and needs haven’t changed and neither have those of my “over 50” cohorts.

I concluded; the overwhelming importance of targeted exercise cannot be denied but, its application needs to be modified for older participants.  Instead of the presently applied method of strength-building workouts i.e. vigorous sustained exercise, for longer intervals of 1-2 hours, 2-3 times a week, with rest and recuperation between each session. What works on your younger, more fit members won’t necessarily be effective or even beneficial to the older participants.

I resolved the following:

Due to Our Degrading Aging Muscles, Tendons, Ligaments and Joints, the best approach for the aging is, Short Bursts of Energy with brief intervals of rest between Reps . . . DAILY!


The Key Is:



My Motto Is:

“Start Small, And Add One Small Thing Each Week, For 12 Weeks”


Its purpose is to introduce sedentary baby-boomers and seniors to a whole new Lifestyle by conditioning aging participants to, “gradually “become adept and adopt a DAILY routine of devoting just a few minutes (not hours) a day, 6 days per week over a 12-week period.

Members receive daily guidance on setting and meeting, achievable goals. Each week a new workout and a new dieting chore will be added as you become stronger and healthier, we are slowly increasing reps, Form, Intensity, and Resistance Weekly.

My concept of applying unique “30 Second” workouts coupled with an “easy to follow” Healthy eating regimen, will benefit everyone over 50, to some degree. The 90-day program is designed to establish a benchmark routine that will become a “habitual daily routine”, just as getting dressed, combing your hair (if you have it), brushing your teeth (as many as you have left) and having your coffee are all part of your everyday ritual.


There Are No LOSERS


Watch this short video to get an idea how we introduce our 30 SECOND WORKOUTS

Program Compilation Timeline:

  • I completed my initial, 90-day trial program late December 2013
  • I continued with the 3 Step Fitness/Wellness regimen for about 1½ years, just to make sure it was sustainable.
  • When I realized my plan was a legitimate winner. I decided to create an automated, interactive (audio/video) platform that could be disseminated Online, (via personal Email) using triggered Autoresponders.
  • After devoting 3+ years of research, technical development and thousands of dollars, I had a final workable draft
  • I beta tested the program on a multitude of friends and acquaintances, (ages 51 – 84) with glowing success.
  • After a few technical modifications and adjustments, the program is now ready for public access.

I plan on devoting full time to the administration and the implementation of the distribution to any and all men and women over age 50. I can’t think of a more fulfilling way to devote the balance of my productive life.


LA FITNESS Clubs and Gyms:

  • They are providing a service to their members by discovering a worthwhile program for their elderly loved ones
  • They have tapped into a new revenue source without making an additional investment. The 3 Step Fitness/Wellness 90 Day Program is “FULLY” operational and “FULLY” funded.
  • The new revenue they help generate will be shared equally (50/50) with no overhead.
  • They are helping our older generation develop a new Lifestyle that will greatly enhance their quality of life for the remainder of their existence.
  • They don’t have to change anything at their facilities to accommodate these new members, since they participate in their own homes
  • The participating Clubs and Gyms have great “Community Service” PR advantages.
  • The participating Clubs and Gyms are not competing with each other because, they are marketing solely to their own members.

LA FITNESS  Club and Gym Members:

  • What a better gift to give to an elderly loved one, a great gift, that keeps on giving
  • You now have a shared interest with your loved ones, for just pennies a day
  • The first ones to take advantage of the program, will get the first month FREE (1/3 rd off) with the Club’s personal discount Coupon Code.
  • The satisfaction that you are making a dramatic “LIFE CHANGING” difference in someone’s life for the balance of their existence on earth.

The new 3 Step Fitness/Wellness Members:

  • If they experience similar benefits as myself and others that have and are still experiencing, they will look and feel better for the rest of their lives.
  • They will develop a new Lifestyle that will give a whole new POSITIVE outlook on life,
  • “If You Have a good Attitude, Look and Feel Good . . . Anything is Possible”


If your want a more  “in depth” overview of my 3 Step Fitness/Wellness Program,  scroll down and watch these 4 short Videos:


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